(via thegoldenbirdcage)Source: behance.net
This project was developed from the very beginning (even from within the product), a very unique ice cream: a shaved ice cream imported from Taiwan, and with a texture somewhere between sorbet and ice cream.
There was a certain level of complexity for two reasons: first, this type of ice is unknown in Europe, implying a teaching job to overcome initial logic distrust. On the other hand, from the aesthetic criteria about local food, this ice cream is not very attractive, but rather ugly: an amorphous mass of ice cream with lots of sauces and toppings falling above and the sides. The ice cream was so so ugly … we decided to make a virtue of it by creating a creative strategy around this. We worked up the product working closely with the client (Joad López and Federico Mendoza), that had at all times a receptive and constructive attitude. We started a “deconstruction”, separating the ice cream and toppings. As key creative twist, we put two sugar eyes on the top of this ice cream mountain, making it a character-monster that looks you in the eyes and immediately gives it life and personality. The effect you get with a some simple eyes is just amazing.
From there, the naming came almost alone: Eyescream, which in English is pronounced like ice cream, but also makes direct reference to the eyes. We invented a monster and a character for each flavor.
Then we developed a very sophisticated packaging but with a very simple and economical construction: a kind of tray that fit the ice cream container and two containers for toppings (jam, chocolate sauce, caramel, etc.).
Being confronted with the actual location, we realized that the selfservice formula would best fit the product. We built wooden low cost boxes for selfservice, concentrating all the consumer experience. And we organized a fragmented facade, constructed from a large sign with “legs” that has the ability to break down into a number of signs, when open to the public. One for external identity and another, when opened, works as informative product menu.
More on: m-m.es
(via ashortinspiration)Source: ashortinspiration
The Blue Pond in Hokkaido Changes Colors Depending on the Weather
“The Most Beautiful Pond In The World!”
According to the photographer Ken Shiraishi, who made a pilgrimage up to Northern Japan last month to take these shots, the water contains a high degree of aluminum hydroxide, which reflects blue light – a phenomenon responsible for our lovely blue skies. Shiraishi spent several days up there photographing the pond in various light.
(via robotbrothersid)Source: actegratuit
RAAAF: Pretty Vacant
The installation Pretty Vacant encourages visitors to take a fresh look at the empty spaces of the Centraal Museum. The blue window literally and figuratively sheds a new light on the space and complements the architecture of this medieval chapel. The window is based on the ‘negative spaces’ of RAAAF ’s earlier installation Vacant NL, which was the Dutch submission for the Venice Architecture Biennale in 2010. The installation in the Gerrit Rietveld-designed pavilion in Venice showed the enormous potential of 10,000 disused public buildings in the Netherlands from the seventeenth to the twenty-first centuries.
RAAAF’s work fits in well with the Centraal Museum aim to acquire work at the intersection of art, design and architecture. RAAAF is a young studio that represents in an outstanding way the new developments at this intersection. Museum Director Edwin Jacobs described them as “the talents in field of spatial interventions, without equivalent in any existing architectural or theoretical discourse. They are real new-thinkers in images.
(via misstotallyawesome)Source: myampgoesto11
Maksim Arbuzov | http://maksimarbuzov.com
"Feel The Nature, Feel The Form! Natural forms is the best way to show naturalness of product. You need to have only form that to understand what is inside of package. Honey must looks as honey. That is why this package is so simple and clean. You have to enjoy the smell and taste of Honey. Nothing more should not bother you."
The moment he took a pencil and drew something on the wall that later on turned out to be a car, his design career was started. Then he swapped a pencil for a spray paint and cars were drawn not only inside his house but also on city streets. Afterwards, he found practical use for his skills and worked for a student newspaper as an illustrator while studying tourist management. Career in that field ended before it even started and Maxim decided to become a designer. He prefers working in silence and to have his work done to satisfy the highest standards. He likes the sun and snow, coffee and ice-cream
truth: i have a honey addiction.
(via thegoldenbirdcage)Source: thedsgnblog
Designer of the week - 04/11/2013
Adam Dixon | http://cargocollective.com/helloimadam
Adam Dixon, designer currently living in the great state of North Carolina. I like clean typography, good logos, and nice web layouts. I often listen to Independent music I don’t even like just to make myself look more cultured. It feels good to get that off my chest.
(via nicoledenton)Source: dribbble.com
Incredible Feather Art
Using feathers acquired from zoos and private aviaries, artist Chris Maynard creates delicately constructed scenes of birds with feathers. The artist admits to being “feather obsessed” and is fascinated not only with birds and flight, but with the color and texture of their plumage which he explores through his small dioramas. You can see much more on his website and Gerald Peters Gallery in Santa Fe, New Mexico will soon be showing some of Maynard’s larger work.
(via erinbowman)Source: thisiscolossal.com